Overview

‘ASMR’ and ‘Unboxing’ – two of the most Gen Z words out there. In conjunction with Three UK, we wanted to create the ultimate online auditory sensation – an ASMR unboxing of the latest iPhone.

The video created an immersive experience for viewers and was used across social channels such as Instagram and TikTok. We shot and produced all content, creating over 450 creative assets available for use by the campaign.

76,000+ New Guests (50% of All Store Visits)
$18 CPA (75% Below Benchmark)
9 POINT LIFT In Brand Awareness
450+ Creative Assets

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