The ZX are a prime example of how Adidas is the godfather of sneaker design. Combining historical heritage, retro-style and a modern feel all in one pair of shoes is no easy task: Adidas does it effortlessly.
This is something we hold in high regard at Take More Photos, and aim to incorporate within our processes. Working closely with Adidas and The Midnight Club, on this shoot we aimed to create a captivating campaign by tackling the contemporary silhouette. A range of colourways make room for attainable freedom of expression – using Solar Yellow / Cloud White / Hi-Res Red to stand out, or Core Black / Shock Pink to feel inconspicuous.