A storied club with deep North London roots and the world’s most talented football players, we helped Arsenal and Adidas to unveil their new kit, alongside some of their athletes at the Emirates Stadium.

The focus of this shoot was family. Between big games, pressing media coverage and fame, it’s sometimes possible to lose sight of what’s important. This partnership served to welcome new players and introduce the 2020/2021 third kit whilst reminding fans of what’s truly paramount: the bonds we build.

All images were shot by Kay from Take More Photos. He expressed his excitement at working alongside his favourite football team, describing the day simply as ‘beautiful’.

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